How Search Engines Work and How That Affects Your Company’s Online Exposure

There are multiple options of search engines for the web user to choose between. Almost all internet users have heard of the most popular brands which are Google, Bing and Yahoo. Most likely you have even seen a television advertisement from one of these brands announcing to the general public that its particular search engine is the superior product. Yet, few web users understand the main purpose of search engines and more importantly how these search engines accomplish this purpose.

Think of the internet as a very large network of interconnecting pages, images, documents and videos. This expansive network is constantly evolving, changing and growing with every passing second. Without the aid of search engines, web users would have a very difficult time finding exactly what they are searching for. Therefore the main purpose of search engines is to provide the web user with the best possible answers to their questions.

The way in which search engines accomplish this task is by periodically sending automated bots, often called “crawlers” or “spiders”, throughout the web in order to create an index of all the possible results. These web crawlers travel across the vast material of the internet through links. Once all the information is gathered these bots decipher the code from the available documents and store selected pieces in their own hard drives.

The next step in the process involves a web user. As soon as any web user enters a variation of words, letters or even symbols into a search engine it begins to work. In a matter of mere fractions of a second search engines scour their hard drives of stored data and produce a list of links to various pages, images, documents and videos in the order which it believes are the most relevant, based on the keywords searched, as well as important.

The way in which search engines choose this ranking order remains a mystery and is kept mostly a secret. Yet, through testing, research and the occasional friendly advice from one of these search engines, SEOexperts are able to make a logical guess as to some of the factors which affect the search result outcome as well as which of these factors are considered the most important.

Although each search engine claims to have  its own unique algorithm in which it uses to determine what is the most important and relevant for any keyword or phrase the search results are usually relatively similar across search engines. Due to the fact that the majority of Web user choose Google to search online, it is most effective to channel your company’s search engine marketing efforts into accomplishing higher page ranking on Google rather than a less used competitor. 

Google periodically release several tips regarding how to accomplish higher page ranking in its search results as well as releases guidebooks which can be used to learn more about increasing the page of rank of your company’s website. Click on this link: Google’s SEO Guidebook if you wish to read more about factors which would help your company’s website improve its search result ranking. 

Perhaps the most effective solution to accomplishing first page ranking for your website is to contact an expert. There are numerous companies which are dedicated to deciphering search engine’s algorithms and creating an SEO campaign process which delivers the best possible results. Like most services offered in this world, I warn you to proceed with caution when hiring an New York SEO company. I suggest that you do your own research or ask the company to see their SEO process in writing. Due to the misuse of unethical SEO practices, Search engine companies have evolved their algorithm in order to reward companies that optimize websites or pages the correct way and penalize websites that do not. Make sure that you trust that the New York SEO Company that you are working with is honest about their SEO process and ask about past successful campaigns. After all, actions speak louder than words.

If you wish to hire the very best then contact Jubilant Web, the leading New York SEO and New York marketing company at 888 452 7950 or visit their website at www.jubilantweb.com to learn more about their SEO Process or SEO Pricing. Jubilant Web has been successful implementing SEO campaigns for a variety of both small and large companies in Westchester SEO, Hudson Valley SEO, New York SEO, and nationally. Their teams of New York marketing experts specialize in New York web design and can work with you to design as well as develop a custom website that will meet your company’s unique needs. 

Once the website is launched their team of New York SEO experts will work hard to promote your company’s website and increase online exposure, unique traffic from your niche target market and overall increase your bottom line. Jubilant Web’s SEO experts follow Google’s search engine guidelines for peak favorable algorithmic results. They do not take short cuts but rather follow a very detailed outline to not only get their client’s listed on the first page of Google but also keep them there.